在濟(jì)南這座充滿(mǎn)活力的城市，短視頻浪潮席卷而來(lái)，眾多創(chuàng)作者和運(yùn)營(yíng)者紛紛投身其中。然而，內(nèi)容版權(quán)問(wèn)題如同隱藏在創(chuàng)作道路上的 “暗礁”，稍不留意就可能引發(fā)糾紛。對(duì)于濟(jì)南的短視頻運(yùn)營(yíng)者來(lái)說(shuō)，掌握規(guī)避版權(quán)風(fēng)險(xiǎn)的方法，成為創(chuàng)作與發(fā)展的必修課。
　　In the vibrant city of Jinan, the wave of short videos has swept across, and numerous creators and operators have joined in. However, the issue of content copyright is like a hidden "reef" on the path of creation, and a little carelessness can lead to disputes. For short video operators in Jinan, mastering methods to avoid copyright risks has become a compulsory course for creation and development.
　　從內(nèi)容創(chuàng)作的源頭把控版權(quán)，是規(guī)避風(fēng)險(xiǎn)的首要任務(wù)。在拍攝原創(chuàng)視頻時(shí)，確保所使用的場(chǎng)景、道具、音樂(lè)、人物形象等都獲得合法授權(quán)。如果在濟(jì)南的街頭巷尾取景拍攝，要注意一些具有商業(yè)性質(zhì)或特殊管理的場(chǎng)所，可能需要提前溝通獲取拍攝許可。使用音樂(lè)時(shí)，避免隨意下載網(wǎng)絡(luò)上未經(jīng)授權(quán)的音頻，可選擇一些提供免費(fèi)正版音樂(lè)的平臺(tái)，或者購(gòu)買(mǎi)正版音樂(lè)的使用授權(quán)。若視頻中涉及人物出鏡，務(wù)必簽訂肖像授權(quán)協(xié)議，明確使用范圍和期限，防止因人物肖像權(quán)問(wèn)題產(chǎn)生糾紛。在創(chuàng)作腳本和文案時(shí)，也要保證內(nèi)容的原創(chuàng)性，避免抄襲、改編他人的作品創(chuàng)意，從根本上杜絕版權(quán)隱患。
　　Controlling copyright from the source of content creation is the primary task in avoiding risks. When shooting original videos, ensure that the scenes, props, music, character images, etc. used are legally authorized. If shooting in the streets and alleys of Jinan, attention should be paid to some places with commercial nature or special management, which may require prior communication to obtain filming permits. When using music, avoid downloading unauthorized audio from the internet at will. You can choose platforms that provide free genuine music or purchase usage licenses for genuine music. If the video involves the appearance of a character, it is necessary to sign a portrait authorization agreement, clarify the scope and duration of use, and prevent disputes arising from issues related to the right to portrait of the character. When creating scripts and copy, it is also important to ensure the originality of the content, avoid plagiarism and adaptation of others' creative works, and fundamentally eliminate copyright risks.
　　二次創(chuàng)作是短視頻運(yùn)營(yíng)中常見(jiàn)的形式，但也是版權(quán)糾紛的高發(fā)區(qū)。在濟(jì)南的短視頻創(chuàng)作者中，不少人喜歡對(duì)影視片段、熱門(mén)視頻進(jìn)行剪輯再創(chuàng)作。這種情況下，要嚴(yán)格遵循 “合理使用” 原則。合理使用需滿(mǎn)足一定條件，如為了介紹、評(píng)論、教學(xué)等目的少量引用，且引用內(nèi)容不能構(gòu)成原作品的主要部分或?qū)嵸|(zhì)部分。在剪輯影視片段時(shí)，不能整段搬運(yùn)，應(yīng)通過(guò)自己的創(chuàng)意和視角，對(duì)片段進(jìn)行深度加工，添加獨(dú)特的解說(shuō)、評(píng)論或特效，使二次創(chuàng)作后的視頻具備新的表達(dá)意義和價(jià)值。同時(shí)，在視頻發(fā)布時(shí)注明素材來(lái)源和原作者信息，尊重原作者的權(quán)益。不過(guò)，即使符合合理使用原則，在實(shí)際操作中也可能存在爭(zhēng)議，因此盡量選擇明確開(kāi)放版權(quán)或鼓勵(lì)二次創(chuàng)作的素材，降低風(fēng)險(xiǎn)。
　　Secondary creation is a common form of short video operation, but it is also a high-risk area for copyright disputes. Among short video creators in Jinan, many enjoy editing and re creating film and television clips as well as popular videos. In this case, the principle of "reasonable use" should be strictly followed. Reasonable use requires certain conditions to be met, such as limited citation for the purpose of introduction, commentary, teaching, etc., and the cited content cannot constitute the main or substantive part of the original work. When editing film and television clips, it is not advisable to move the entire clip. Instead, one should use their own creativity and perspective to deeply process the clip, adding unique commentary, comments, or special effects, so that the video after secondary creation has new expressive meaning and value. At the same time, indicate the source of the material and the information of the original author when publishing the video, and respect the rights of the original author. However, even if it conforms to the principle of fair use, there may still be disputes in practical operation, so it is advisable to choose materials that clearly open up copyright or encourage secondary creation to reduce risks.

　　對(duì)于從外部渠道獲取的素材，如購(gòu)買(mǎi)的圖片、視頻，或者與其他創(chuàng)作者合作的內(nèi)容，要簽訂詳細(xì)的版權(quán)協(xié)議。明確雙方的權(quán)利和義務(wù)，包括素材的使用范圍、使用期限、是否允許二次修改等內(nèi)容。在協(xié)議中約定清楚版權(quán)歸屬和責(zé)任承擔(dān)方式，避免日后出現(xiàn)版權(quán)歸屬不清的問(wèn)題。此外，還要定期檢查素材的版權(quán)狀態(tài)，有些素材的版權(quán)授權(quán)可能存在時(shí)間限制或條件變更，及時(shí)了解情況，防止因授權(quán)過(guò)期而導(dǎo)致侵權(quán)。
　　For materials obtained from external channels, such as purchased images, videos, or content collaborated with other creators, a detailed copyright agreement must be signed. Clearly define the rights and obligations of both parties, including the scope and duration of use of the materials, and whether secondary modifications are allowed. Clearly stipulate the ownership of copyright and the method of assuming responsibility in the agreement to avoid future issues of unclear copyright ownership. In addition, it is necessary to regularly check the copyright status of the materials. Some materials may have time limits or changes in copyright authorization, so it is important to stay informed and prevent infringement caused by expired authorization.
　　除了在創(chuàng)作和素材使用環(huán)節(jié)規(guī)避版權(quán)風(fēng)險(xiǎn)，建立完善的版權(quán)審核機(jī)制也至關(guān)重要。在濟(jì)南的短視頻運(yùn)營(yíng)團(tuán)隊(duì)中，可安排專(zhuān)人負(fù)責(zé)版權(quán)審核工作。在視頻發(fā)布前，對(duì)內(nèi)容進(jìn)行全面檢查，包括背景音樂(lè)、畫(huà)面素材、文字內(nèi)容等，確保所有元素都有合法的版權(quán)來(lái)源。利用一些版權(quán)檢測(cè)工具，對(duì)視頻進(jìn)行掃描，檢測(cè)是否存在侵權(quán)內(nèi)容。同時(shí)，加強(qiáng)對(duì)團(tuán)隊(duì)成員的版權(quán)知識(shí)培訓(xùn)，提高全員的版權(quán)意識(shí)，讓每個(gè)人都清楚版權(quán)風(fēng)險(xiǎn)的嚴(yán)重性和規(guī)避方法，在日常工作中自覺(jué)遵守版權(quán)相關(guān)規(guī)定。
　　In addition to avoiding copyright risks in the creation and use of materials, it is also crucial to establish a sound copyright review mechanism. In the short video operation team in Jinan, a dedicated person can be arranged to be responsible for copyright review work. Before releasing the video, conduct a comprehensive inspection of the content, including background music, visual materials, text content, etc., to ensure that all elements have legal copyright sources. Use some copyright detection tools to scan videos and detect the presence of infringing content. At the same time, strengthen copyright knowledge training for team members, enhance everyone's awareness of copyright, and make everyone aware of the seriousness of copyright risks and ways to avoid them, so that they consciously abide by copyright related regulations in their daily work.

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