視頻發(fā)布時(shí)有以下四個(gè)問(wèn)題:
There are four issues when publishing videos:
1、封面沒(méi)選對
1. Cover not selected correctly
2、標題文案沒(méi)寫(xiě)好
2. Title copy not written properly
3、話(huà)題，BGM沒(méi)帶上
3. Hot topic, hot BGM didn't bring it along
4、同城定位沒(méi)打開(kāi)
4. Same city positioning not opened
三點(diǎn)改變完美解決問(wèn)題:
Three changes perfectly solve problems:
一、四類(lèi)標題抓住用戶(hù)眼球(切忌不要用說(shuō)教的語(yǔ)氣)
1、 Four types of titles catch users' attention (avoid using a preaching tone)
1、直擊痛點(diǎn):加班、減肥、孤獨、催婚、亞健康、買(mǎi)房、996、租房、健身等。
1. Direct pain points: overtime, weight loss, loneliness, marriage promotion, sub health, buying a house, 996, renting a house, fitness, etc.
2、場(chǎng)景化:假設成立(例:刷到這條視頻的人是不是正在躺著(zhù)玩手機，左腳搭載右腳上)
2. Scenario based: Assuming true (e.g. is the person who clicked on this video lying down playing with their phone, with their left foot carrying their right foot)

3、共情共鳴:倆性情感話(huà)題、婚戀關(guān)系等。
3. Empathy and resonance: topics related to sexual emotions, romantic relationships, etc.
互動(dòng)引導:1.征求意見(jiàn)型:(XXX你覺(jué)得呢?)2.看到型:(視頻太好笑了)3.花式艾特型:(艾特你的土狗閨蜜來(lái)看)
Interactive guidance: 1. Soliciting opinions: (What do you think of XXX?) 2. Seeing the final version: (The video ends too funny) 3. Fantastic Ate version: (Ate, your local dog friend came to see)
二、倆步操作獲得同城流量:(同城頁(yè)的目的，是為了讓用戶(hù)發(fā)現附近的精彩視頻或直播，內容也是由推薦算法決定的，用于打造同城精準粉絲)
2、 Two step operation to obtain local traffic: (The purpose of the local page is to allow users to discover nearby exciting videos or live broadcasts, and the content is also determined by recommendation algorithms to create precise local fans)
1、準備封面:的封面需要，清晰度高、展示亮點(diǎn)、增加封面大標題。
1. Prepare high-quality cover: A high-quality cover requires high clarity, showcasing highlights, and adding a cover headline.
2 、打開(kāi)同城定位:在發(fā)布頁(yè)找到【你在哪里】勾選附近位置，也可搜索想要的位置。
2. Open local positioning: Find 'Where are you' on the publishing page, check the nearby location, or search for the desired location.
三、不用白不用的熱點(diǎn)話(huà)題(話(huà)題巧妙用法)1關(guān)1、注抖音熱榜:結合平臺實(shí)時(shí)更熱話(huà)題。
3、 Hot topics that don't need to be used for nothing (clever usage of topics) 1 off 1. Note the Tiktok hot list: combining with the hottest topics of the platform in real time.
2 、參與官方熱點(diǎn)活動(dòng): 帶“熱”標簽的話(huà)題為平臺官方話(huà)題。
2. Participate in official hot topics: topics with "hot" tags are the official topics of the platform.
3 、自己打造話(huà)題:對主播話(huà)題能力有較高要求(小白不建議)
3. Create your own topic: Have high requirements for the anchor's topic skills (not recommended by Xiaobai)